To make sure your product or application “speaks” to your customer and audience segments with the appropriate voice and tone, our Content Strategists will work with you to develop the copy and content. This generally begins with a Content Brief to define the strategy and style of the content, followed by a Content Matrix for content mapping, the actual copy and Content Deck, and then in collaboration with other team members, SEO meta-tagging words and techniques for product search-ability.

For large organizations, this may also include updating or creating a site or product Taxonomy. Why and what is a Taxonomy you may ask? It’s a set of meta-tagging words and business logic rules the Content Management System (CMS) follows to serve-up and display appropriate content.

For example, a Taxonomy usually includes 2-3 levels of alternate keywords and synonyms so searches are more relevant and relational modules, such as “You May Also Like,” function appropriately.

Additionally, a taxonomy provides the ability for a keyword search box to auto-populate with similar terms once a user begins typing, thereby making content more quickly and easily accessible. Next, find out about Visual Design >